Thursday, December 14, 2006

A Rose is a rose is a rose is a rose.

What's in a name? That which we call a rose by any other word would smell as sweet.

Does this hold true for Microsoft? Can Microsoft brand is way to coolness?
Branding is one place to start. Product names like “Xbox” and “Zune” are arguably a lot cooler than “Visual Studio 2005 Tools for the 2007 Microsoft Office System.”
Microsoft is developing a product line to compete with Adobe Systems (who pretty much dominates the design professionals' software market). Microsoft's Quartz, Acrylic, and Sparkle will face off against Dreamweaver, Photoshop and Illustrator.

While Xbox and Zune are cooler names than Visual Studio 2005 Tools blah blah blah, at the end of the day the product has to work and work well for designers.

Microsoft has a challenge ahead. Winning over design professionals is not easy. It will be interesting to see.

I leave you with a question...

Is it true that a Microsoft tool is a Microsoft tool is a Microsoft tool is a Microsoft tool?

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