Google's Targeted Search Filter

Google, which has been in the news a heck of a lot lately, today introduced a new custom search technology that allows anybody to add a Google search engine to their site to filter the results to only the sites that that person or company wants their clients to search. The advantage, in essence, is that you can limit the search results to relevant websites rather than having to wade through an endless heap of irrelevant links:


http://www.google.com/coop/cse/

The L.A. Times profiles it in this morning's business section:

Google lets sites create customized search tools

Try it out. It's free.