Honda Accord Ad and viral marketing

This 2003 Honda commercial is one of the most original commercials I have seen in a long time — and was done in decidedly low-tech fashion, with absolutely no computers:

http://www.steelcitysfinest.com/HondaAccordAd.htm

The entire ad was shot in one continuous take, after 606 tries, and has made the Internet rounds countless times. Reminds me a bit of that old Hitchcock film, Rope, which was shot “in real time” in 8 continuous ten-minute segments.